We are committed to provide high quality service, combining our expertise and your vision as an entrepreneur.

We assume your challenges as our own. We will surmount all obstacles together, making our services the best for meeting head-on each event and challenge that requires out expertise.

Convinced of the need to become independent and take on new challenges, Bitacora Marketera professionals decided to take on a much more ambitious adventure: serving you as strategic partners for your business.

A service created with a view to the competitive market of today and tomorrow, able to meet the strong competition that you will have to face. We are here to support you and make your business a competitive organization, efficient and profitable.

Pablo Felipe Sierralta Silva

Founding partner and CEO of BITACORA MARKETERA S.A.C. A graduate of Universidad San Ignacio de Loyola, with marketing and publicity studies at the Instituto San Ignacio de Loyola and the Instituto Peruano de Publicidad, respectively.

Has worked for 10 years in the marketing area at various national and foreign companies in Peru, such as: Pelikan, Ergon Range Digital Systems S.R.L., The Corner Sports Bar & Grill, The Horseshoe Race & Sports Book, Vitivinícola San José (Tacna) and Lavanderías Pressto, among others, as well as in some advertising agencies specialized in mid-size businesses.

In the area of Market Research, he began as a junior researcher in UMANO CONSULTORES, then was head of market research projects in companies like Microhard, Natuba, etc. Today he serves as a consultant and market researcher in private projects.

• Because we are professionals with extensive business experience.
• Because we have knowledge of different markets and we keep abreast of new developments.
• Because we are a multidisciplinary team, with each member contributing their experience and knowledge, thus complementing each other to do a better job.
• Because we provide solutions to problems and consider ourselves strategic partners of our customers.
• Because we are dynamic and our goal is the efficiency and success of our customers’ enterprises.
• Because we investigate the market before developing a strategy.
• Because we continue to update every day and because we believe that the market is not a static entity that remains the same forever, but that keeps changing over time, so it’s important to be creative in order to develop the right strategy.